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Unmasking the Shadows: Invalid Traffic 2024Learn everything you need to know about Invalid Traffic in 2024 based on our customers’ data. Including a breakdown into marketing channels, industries and much more.
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d3con Panel - How companies can protect themselves from ad fraud
The damage caused by ad fraud was already 100 billion dollars in 2022 – an unimaginable sum and almost 25% of global digital advertising spending. But does ad fraud affect me in my online marketing? And what can I do to protect myself from it? Daniel Distler explores this question together with leading advertisers, using concrete examples to decipher the often intangible topic of ad fraud and discuss possible solutions.
Summary
Our CMO Daniel Distler talks to Bianca Nagel (Apollo) and Tobias Lange (Popken Fashion Group) about ad fraud, how it affects the various channels, and how they use the ad budget they save.
Recording of the d3con 2023 panel – only in German.
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Senior Digital Marketing Manager @ Merz Aesthetics
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Alexander Geißenberger
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Founder & CEO @ XPOSE360
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Mischa Rürup
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Co-Founder @ Usercentrics
“Must have tool for every marketeer. fraud0 is giving us cleansed analytics data on key metrics such as our consent opt-in or invalid traffic rate.”
Tim Schmid
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Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
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Founder & CEO @ Chain Reaction
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Felix Koleber
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Co-Founder & CEO @ Levia Blanket
“fraud0 is easy to implement and to use. Awesome team, helps us to protect our audience and placements from bots.”
Martina Rinner
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Head of Online Marketing @ Forum Verlag Herkert GmbH
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