- Blog
- January 2022
Protect your
ad spend
Fake and low-quality traffic eat up to 16% of your ad budgets. We exclude this unwanted traffic from all your media buying channels like Google Ads, Facebook, Youtube, Instagram and many more. Boost your campaign results, win more customers and outperform your competition.
14 days free trial. Full access. No credit card required
Protecting your ad budget on
and many more
Fake and low-quality traffic is eating up your ad budget
On average, 16% of PPC ad spend is wasted on automated non-human and low-quality traffic. Advertisers pay to target and retarget this unwanted traffic month over month. We stop common forms of advertising fraud like click fraud, retargeting fraud and affiliate fraud and allow you to exclude low-quality users that always click but never buy.
0
%
of all ad clicks are invalid or low-quality
0
%
of global internet traffic is generated by bots
We block fake and low-quality traffic
and make sure your ads are only viewed and clicked by real and converting human users.
1. Detect
- Identify problematic lead-generation partners and initiatives
2. Eliminate
- Automatically block fake traffic that only clicks but never buys
- Stop retargeting bots and low-quality traffic
- Never block real paying customers
3. Boost
- Optimise your marketing spend
- Increase your ROAS and CPA metrics
- Maximise engagement with users who convert
- Maintain clean CMP stats
Who do we block?
With fraud0 your ads are not shown to fraudulent and non-converting sources.
Malicious Botnets
A network of computers, smartphones or IoT devices whose security has been breached and control ceded to a third party, who is using the network to execute malicious attacks.
Web Crawlers
Bots that systematically browse the web, visiting and scanning sites for information without approval. These bots pollute your analytics and should be removed from your data.
Low-quality Traffic
That is traffic that clicks on your ads but has none to very little intention of actually purchasing your products. Like accidentals clicks, out of geo clicks, researchers scanning the market or simply your competitors who can easily click on your ads multiple times a day to drain your ad budget.
Click Farms
Large group of low-paid workers who are hired to click on paid advertising links for the click fraudster.
Proxies
Residential proxies allow bot makers to “bounce the traffic” through residential IP addresses and disguise it.
Automation Tools
Fraudsters deploy tools like Puppeteer or Selenium, which were originally created to help programmers test their work, but they make it simple to write bots that visit pages and click on ads.
Unwanted traffic infects critical marketing activities.
Fake Leads
Bots fill out lead forms with real data obtained from data breaches and infiltrate your CRM.
Polluted CMP Stats
Bots interact with your consent banner and pollute important stats such as opt-in / opt-out rate.
Skewed Lookalike Audiences
Lookalike audiences are based on fake traffic that has no intention of converting, causing you to target more of that bad traffic.
Ad Spend Waste
Botnets coming from data centres are driving fake traffic for profit. Or competitors using software to drain your ad budget.
Remarketing Waste
Bots are pretending to be high-value users to be tagged for retargeting, costing you high CPCs.
How it works
Automatically exclude invalid audiences
Using your tag manager, invalid audience lists are automatically generated allowing you to automatically de-targeted fake and low-quality traffic across all your major buying channels like GoogleAds, Facebook, DV360, Linkedin, Twitter and many more.
Remove unwanted traffic using our analytics suite
Using our analytics suite allows you to gain visibility on fake and low-quality traffic. Filter by campaign, channel, geo, keyword, OS level data etc.
Real-time machine learning technology
We analyse data discrepancies and behavioural anomalies and apply a combination of real-time scoring, behavioural analytics, device fingerprinting, honeypots, browser challenges and further undisclosed techniques.
Latest resources
- Blog
- December 2021
- Blog
- November 2021
How much of your marketing is wasted on fake traffic?
1%, 4%, 36%?
Full access. No credit card required
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