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- July 2022
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Protect your
ad spend
Fake and low-quality traffic eat up to 16% of your ad budgets. We exclude this unwanted traffic from all your media buying channels like Google Ads, Facebook, Youtube, Instagram and many more. Boost your campaign results, win more customers and outperform your competition.
14 days free trial. Full access. No credit card required
Protecting your ad budget on
and many more
Fake and low-quality traffic is eating up your ad budget
On average, 16% of PPC ad spend is wasted on automated non-human and low-quality traffic. Advertisers pay to target and retarget this unwanted traffic month over month. We stop common forms of advertising fraud like click fraud, retargeting fraud and affiliate fraud and allow you to exclude low-quality users that always click but never buy.
0
%
of all ad clicks are invalid or low-quality
0
%
of global internet traffic is generated by bots
We block fake and low-quality traffic
and make sure your ads are only viewed and clicked by real and converting human users.
1. Detect
- Identify problematic marketing initiatives
2. Eliminate
- Automatically block fake traffic that only clicks but never buys
- Stop retargeting bots and low-quality traffic
- Never block real paying customers
3. Boost
- Optimise your marketing spend
- Increase your ROAS and CPA
- Maximise engagement with users who convert
- Maintain clean CMP stats
Who do we block?
With fraud0 your ads are not shown to fraudulent and non-converting sources.
Malicious Botnets
A network of computers, smartphones or IoT devices whose security has been breached and control ceded to a third party, who is using the network to execute malicious attacks.
Low-quality Traffic
That is traffic that clicks on your ads but has none to very little intention of actually purchasing your products. Like accidentals clicks, out of geo clicks, researchers scanning the market or simply your competitors who click on your ads to drain your ad budget.
Malicious Publishers
Bad publishers setup fake websites, fill them with plagiarised content, get them into ad exchanges drive bot traffic to these sites. We maintain a blacklist of malicious publishers and flag traffic coming from these sources.
Proxies
Residential proxies allow bot makers to “bounce the traffic” through residential IP addresses and disguise it. We maintain an internal blacklist of known proxy connection details & IP addresses and flag traffic from these sources.
Automation Tools
Fraudsters deploy tools like Puppeteer or Selenium, which were originally created to help programmers test their work, but they make it simple to write bots that visit pages and click on ads.
Unwanted traffic infects critical marketing activities.
Fake Clicks
Bots drain your marketing budget by clicking on ads. 17% of all ad clicks are estimated to be fake (Juniper Research, Feb 2022)
Fake Remarketing
Bots are being tagged for remarketing costing you high CPCs.
Skewed Audiences
When building look-alike audiences and you have bots in the mix, you’re only attracting more bad traffic that has no intention of converting. Garbage in garbage out.
Inaccurate Optimisation
When ad tech algorithm see higher click rates, they increase bids or budget allocation to those sources. The problem is, bots love to click on ads - humans don’t - so more budget is automatically allocated to fraudulent sources.
Fake CMP Stats
Bots give consent in order to collect cookies of certain sites and appear to be a particular audience segment. The average consent rate across industries is 60,1%. How much of that are real humans?
Fake Leads
Bots fill out a lead form to get paid on Cost Per Lead campaigns. These fake leads make it into your CRM causing your sales team huge headaches while they’re trying to separate real leads from fake leads.
How it works
Automatically exclude unwanted across all your channels
Using your tag manager, invalid audience lists are automatically generated allowing you to automatically de-targeted unwanted traffic across all your major buying channels like GoogleAds, Facebook, DV360, Linkedin, Twitter and many more.
Remove unwanted traffic using the real-time analytics suite
Using our analytics suite allows you to gain visibility on fake and low-quality traffic. Filter by campaign, channel, geo, keyword, OS level data etc.
Real-time machine learning technology
We analyse data discrepancies and behavioural anomalies and apply a combination of real-time scoring, behavioural analytics, device fingerprinting, honeypots, browser challenges and further undisclosed techniques.
Latest resources
- Blog
- June 2022
How much of your marketing is wasted on fake traffic?
1%, 4%, 36%?
Full access. No credit card required
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