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Protect your ad spend pipeline data

Fake and low-quality traffic eat up to 16% of your ad budgets. We exclude this unwanted traffic from all your media buying channels. Boost your campaign results, win more customers and outperform your competition.
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4.6/5
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Fake and low-quality traffic is eating up your ad budget

On average, 16% of PPC ad spend is wasted on automated non-human and low-quality traffic. Advertisers unknowingly pay a lot of money each month for this unwanted traffic. We stop common forms of ad fraud such as click fraud, retargeting and affiliate fraud, and additionally enable you to block low-quality users – users who click without the intention to buy.
0 %
of all ad clicks are invalid or low-quality
0 %
of global traffic originates from bots
5/5

„fraud0 is easy to implement and to use. Awesome team, protects marketing budget from advertising fraud.“

Forum Verlag Herkert GmbH
Martina Rinner (Head of Online Marketing)
5/5

„Eye opening! Our paid campaigns were hit by 19% of fake traffic. fraud0 gives us back control. Great software.“

Levia Blanket
Felix Koleber (Co-Founder & CEO)
5/5

„Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!“

Saif-Jarad-chain-reaction
Chain Reaction
Saif Jarad (Founder & CEO)
5/5

„Must have tool for every marketeer. Increased ROAS across platforms like DV360, TikTok, Snapchat and Facebook.“

Avantgarde pmc
Tim Schmid (Managing Director)
5/5

“Easy to implement Cybersecurity software. Significantly increased ROAS by 12% by cutting out bad ad clicks across GoogleAds, LinkedIn and Facebook.”

Usercentrics
Mischa Rürup (CEO)
5/5

„Great tool to increase performance. ROI in just a few weeks. No-brainer.“

Alexander Geißenberger
XPOSE360
Alexander Geißenberger (Founder & CEO)
5/5

“Decreased fraud by 21%, unlocked several thousands EUROs of wasted ad spend and invested this amount into converting users.”

RUFF CYCLES
Mark Ngauv (Managing Director / CMO)

We block fake and low-quality traffic

and make sure your ads are only viewed and clicked by real and converting human users.

1. Detect

  • Identify the percentage of invalid traffic per channel
  • Separate profitable ad campaigns from campaigns that deliver almost exclusively bot traffic
  • Identify problematic marketing initiatives and lead generation partners

2. Eliminate

  • Automatically block bots and fake traffic clicking on your ads
  • Stop retargeting bots and low-quality traffic
  • Prioritize real people and focus on real and paying customers

3. Boost

  • Optimize your marketing and advertising spend
  • Improve your ROAS and CPA
  • Maximize engagement with users who convert
  • Keep your CMP stats clean and free from bots

Who do we block?

With fraud0 your ads are not shown to fraudulent and non-converting sources.
Malicious Botnets
A network of computers, smartphones, or IoT devices used to execute malicious attacks.
Low-quality Traffic
Traffic that clicks on your ads but has little or no intention of actually buying your products. This includes accidental clicks, clicks outside the set region, or simply your competitors clicking on your ads to drain your advertising budget.
Malicious Publishers
Malicious publishers set up fake websites, fill them with plagiarized content, register them with ad networks, and then direct bot traffic to them. We maintain a blocklist of "malicious" publishers and flag traffic from these sources.
Proxies
By routing their traffic through private IP addresses, bot developers obscure their location and identity. We maintain a blocklist of known proxy connection details and IP addresses and flag traffic from these sources.
Automation Tools
Fraudsters use tools like Puppeteer or Selenium, which were originally programmed to help developers test their work. However, these tools can also be used to very easily create bots that visit websites and click on ads.

Unwanted traffic infects critical marketing activities

Fake Clicks

Bots are draining your marketing budget by clicking ads. 16% of all ad clicks are estimated to be fake.

Fake Remarketing

Bots impersonate high-value users including browser history and thus end up in remarketing lists, wasting expensive CPCs.

Skewed Audiences

If bots are included when you create your look-alike audiences, your campaigns will continue to be increasingly served to bots.

Inaccurate Optimization

Ad tech algorithms tend to favor ad campaigns that have high click-through rates. However, if these clicks come from bots, your spend on unwanted traffic will gradually increase.

Fake Leads

Bots are now able to fill out forms and thus also profit from cost-per-lead (CPL) campaigns. The result: fake leads in your CRM that cause headaches for your sales team.

Fake CMP Stats

Bots accept cookie banners to collect cookies from websites and impersonate a specific audience. The average opt-in rate across industries is 60.1%. What percentage do bots account for?

How it works

Automatically exclude invalid audiences

With the help of Negative Audience Groups, you automatically block fake and low-quality traffic in real time. On all your channels such as Google Ads, Instagram, Facebook, TikTok, LinkedIn and many more.

Remove unwanted traffic using the real-time analytics suite

With our analytics suite, you can detect fake and low-quality traffic at a glance. Additionally, filter your data based on various options such as channel, campaign, geolocation, keyword, device, browser and many more.

Real-time machine learning technology

Using a combination of supervised and unsupervised machine learning models, the system learns how users interact with your website. Anomalous behavior that does not match the specific behavior profile of your website is thus detected in real time and reliably blocked.

Latest resources

How much of your marketing is wasted on fake traffic?
1%, 4%, 36%?
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