Basically, bots in your data lead to skewed data conformity, incorrect marketing campaign optimization, and bad business decisions. But bots also waste a large portion of your ad budget and often unnoticeably influence your budget planning, forecasting, funnel optimization and many other factors.
With fraud0’s AI-powered bot & ad fraud detection, you get full visibility into your bot traffic as well as fraudulent interactions of bots with your CMP and ads. Prioritize real people in the future and make important decisions based only on real, valid data.
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