Impact of Bots and Fake User on Black Friday

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With Black Friday approaching, we have compiled information on how your business is affected by bots and fake users.

 

The fact that the number of bots is steadily increasing and they were responsible for over 35% of Black Friday sales in 2021 should be alarming.

 

Learn how your business is affected by bots and fake users on Black Friday, the damage they cause, and how you can protect yourself from them.

$ 1
billion were spent by American consumers on Black Friday 2021
1 %
of Black Friday shoppers in 2021 were bots and fake users
1 %
increase of bots during Black Friday
Cover Whitepaper - Impact of Bots and Fake Users on Black Friday

Summary

In this whitepaper, we would like to focus on Black Friday and the entire Holiday Season as a time for fraudsters to attack.

 

After all, this is the period when fraudsters make the most money. All companies usually increase their advertising spends in order to take advantage of the Christmas season. The results for businesses are therefore:

 

  • High density of advertising by companies
  • Higher click prices for ads
  • Higher acquisition costs for customers

 

The result for fraudsters is simple: even more money from false clicks on ads.

 

Learn how your business is affected by bots and fake users on Black Friday, the damage they cause, and how you can protect yourself from them.

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How much of your marketing is wasted on fake traffic?
1%, 4%, 36%?
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