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Is Elon Musk right? How much fake traffic is out there?
At the latest with Elon Musk’s intention to buy Twitter and the accompanying discussions about the proportion of fake accounts on the platform, the topic has reached everyone.
Our webinar “Fraud Detection in Online Marketing” in collaboration with Usercentrics and the “Godfather” of Bot Detection himself Dr. Augustine Fou takes a look at Bots, Fake Traffic and ad fraud on the internet.
Don’t miss this opportunity!
Summary
In this webinar you will learn:
- How advertising fraud works
- How to find bot traffic in your own analytics data
- The influence of bots on your Usercentrics opt-in rate
- How to protect yourself from bots and fake traffic
Dr. Fou graduated from MIT with a PhD at 23, spent 9 years advising Google on bot detection and is considered one of the leading scientists in the field.
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Mischa Rürup
Co-Founder @ Usercentrics
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Tim Schmid
Managing Director @ Avantgarde pmc
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Saif Jarad
Founder & CEO @ Chain Reaction
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Felix Koleber
Co-Founder & CEO @ Levia Blanket
“fraud0 is easy to implement and to use. Awesome team, helps us to protect our audience and placements from bots.”
Martina Rinner
Head of Online Marketing @ Forum Verlag Herkert GmbH
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