Fraud Detection in Online Marketing

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Did you know that bots account for more than half of all internet traffic (57%)?

 

This affects all verticals from E-commerce to Travel to Finance. Take a look at the bigger picture and one thing is clear: all marketing activities are affected as bots view and click on your online ads, waste your digital marketing budgets and skew analytics like GDPR consent and conversion rates.

 

Watch our webinar to learn more about bot behavior, how invalid traffic impacts your business, and how you can protect your ad budget and increase your performance without any additional cost.

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Summary

In this webinar, you will learn:

  • Why bots are coming to your site and how they behave
  • The impact of bots on GDPR consent rates and the consequences of polluted analytics
  • 3 tips on how to detect and reduce fraudulent traffic without any additional cost

 

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