Detect and Block Fake Sites and Domains with fraud0’s In-Ad Tag Technology

You’ve probably heard about in-ad measurement, but maybe you’re not entirely sure what it is. Or maybe this is your first time hearing about it, and you’re thinking, “Wait, what?” No worries – we’ve got you covered.

What is In-Ad Measurement & How Does It Work?

In the world of digital advertising, ad fraud, junk domains, and shady apps are everywhere, quietly draining your marketing budget. In-ad measurement refers to the use of post-bid JavaScript detection, like fraud0 in-ad tags, to assess ads after they’ve been served. Why post-bid? Because fraudsters can easily bypass pre-bid filtering techniques. Instead of putting their sketchy domain in the bid request, they insert a more reputable one, leaving the bad behavior hidden until after the ad is served.

With fraud0’s in-ad tags, you can finally see exactly where your ads are landing – and whether bots or other forms of fraud are responsible for loading them. Sounds like a game-changer, right? The in-ad tag is a JavaScript snippet that fires once the ad finishes loading, so it won’t interfere with your campaign’s performance. As soon as the tag fires, it collects important data points, allowing fraud0 to pinpoint sites and apps with the highest levels of fraud and the lowest quality.

Keep in mind, bot traffic is just one piece of the fraud puzzle. Websites that buy bot traffic are often involved in other fraudulent activities to maximize revenue. These can include ad stacking, pixel stuffing, ad slot refreshing, pop-unders, forced redirects, and affiliate cookie stuffing, among other shady tactics. We want to empower you to find the most egregious offenders and cut them from your campaigns by adding them to blocklists – saving you precious ad spend.