How fraud0 works

fraud0 is a powerful tool designed to help advertisers and marketers detect bot activity, combat ad fraud, and optimize their digital campaigns. The platform, with its onsite and in-ad solutions, provides detailed analytics and insights that surpass traditional fraud detection methods.

1. Paid Marketing Optimization

Bots and malicious actors eat up your paid media budget, pollute your audience, and hurt performance. Redirect ad spend from bots and invalid users to real humans, protect remarketing audiences, and ensure campaign effectiveness.

Don´t Fly Blind – Double-Check What You’re Buying

Some platforms restrict in-ad performance measurement. To ensure accuracy, verify data independently. Our customers often report high invalid traffic (IVT) numbers, so measure your on-site traffic to validate results.

Optimize Your Ad Spend with fraud0’s Dashboard & Reportings

Utilize the data to analyze your campaigns through the reporting section, then optimize for human traffic. The setup is simple: implement just one line of code into your website, and the data will start flowing immediately.Use the filter options to fine-tune your targeting, making sure your paid marketing reaches actual people. Consider reallocating your budget to more effective campaigns or channels for better results.

Double-Check Your Audience Networks Campaigns

Review in our dashboard whether disabling Audience Networks could improve your marketing performance. These networks can sometimes lead to high levels of invalid traffic, with some domains and apps reporting over 99% IVT.

Uplift Programmatic Campaigns – Flag Bad Domains & Apps

The programmatic advertising space is a prime target for fraudsters who siphon off ad budgets through MFA sites and fraud techniques. Identifying low-performance or fraudulent placements after bidding is crucial.

Analyzing Your Ad Placements with Our In-Ad Tag

Using our in-ad tag you can determine where your ads were displayed, whether they were viewable and detect fraud techniques like ad stacking and pixel stuffing.

Optimizing Your Campaigns with Exclusion & Inclusion Lists

Use the dashboard data on bad domains and apps to create exclusion lists for future campaigns and build inclusion lists from top-performing ones. This ensures you attract the cleanest, most engaging human traffic.

Boost PMax Campaigns – Flag Bad IPs & Placements

Some advertisers describe PMax as a black box, often feeling it’s riddled with IVT. Now, you can verify it yourself. No more black boxes—you’ll see where your ads are displayed, the traffic they attract, and take action accordingly.

Optimize Your PMax Campaigns

Are you seeing invalid or low performing traffic from your PMax campaigns? Optimize them by adding identified bad IPs and placements to an exclusion list, ensuring cleaner future campaigns.

2. Analytics Safeguard

Bots and IVT are not just harmless disruptions; they distort your marketing analytics, leading to misguided decisions. They inflate metrics, waste budget, and degrade the quality of data used for optimization and strategic planning.

Don’t Let Bots Mess Up Your Analytics

In the world of data-driven decisions, maintaining a clean database is essential. Preventing bots from skewing your analytics is crucial. By identifying and filtering out invalid traffic, you ensure your data reflects genuine user behavior.

Ensuring Bot-Free Analytics Data for Better Marketing Decisions

Integrate fraud0 bot data directly into Google Analytics using a data layer push. This enables real-time monitoring, ensuring accurate analytics and marketing data, and allowing quicker, more precise optimization decisions.

3. Onsite Defense

Malicious bots scraping your content and loading your session-based paid tools are undesirable on your site as they lead to increased costs and compromised data integrity. Therefore, it is crucial to detect IVT in real-time on your website.

Spot Bots Targeting Your Site

There are various types of bots, such as scraper or scalper bots. Some, like the Google bot, are beneficial, while others are harmful and negatively impact your onsite content by stealing valuable information and incurring additional costs.

Safeguard Your Onsite Content from Harmful Scrapers

Detect recurrent fraudulent bots, such as scrapers from specific ISPs, using our onsite tag. Block these ISPs at the server level and maintain a blacklist to prevent content theft and additional costs.

Stop Wasting Money on Session-Based Tools

Prevent the firing of tools when invalid traffic is detected. Minimize your costs by no longer paying for invalid sessions that are actually generated by bots.

4. Form Protection

For marketers, lead generation is crucial. However, junk leads are more than a minor inconvenience; they drain resources and attention, reducing efficiency for your sales and marketing teams. Additionally, they pose privacy risks.

Identify & Flag Bot-Generated Lead Forms & Purchases

Bots don’t just click on your ads and scrape your website; they can also fill out your lead forms or complete purchases, creating headaches for your marketing and sales teams.

Keep Your Sales Funnel Clean & Your Compliance Secure

Resolve this issue by flagging forms and purchases from bots, ensuring your sales team handles only genuine leads. This boosts the effectiveness and satisfaction of your sales team.Modern bots often use real human data from breaches, posing a compliance threat as you lack legitimate opt-in consent to contact these individuals.

For more information on how fraud0 can enhance your digital advertising efforts, contact us or request a demo.