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Unmasking the Shadows: Invalid Traffic 2024Learn everything you need to know about Invalid Traffic in 2024 based on our customers’ data. Including a breakdown into marketing channels, industries and much more.
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Video
Digital Ad Fraud - Light at the End of the Tunnel
The award winning keynote from Dr. Augustine Fou at d3con is now available on YouTube!
He discusses the ad fraud landscape over the past 10 years, the current status quo, and why he optimistically anticipates the future.
Discover how to enhance your marketing campaigns by watching the keynote recording.
Summary
Here are his 3 key takeaways:
- Check where your ads are displayed
- Block or exclude low-quality & MFA pages
- Optimize towards converting people
Speakers
Dr. Augustine Fou
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Senior Digital Marketing Manager @ Merz Aesthetics
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Founder & CEO @ XPOSE360
“Easy to implement cybersecurity software. It helps us in keeping our sales funnel clean by flagging bot-generated leads and stops loading onsite tools.”
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Co-Founder @ Usercentrics
“Must have tool for every marketeer. fraud0 is giving us cleansed analytics data on key metrics such as our consent opt-in or invalid traffic rate.”
Tim Schmid
5/5
Managing Director @ Avantgarde pmc
“Great software. And interesting to see what a single line of code reveals about the traffic quality on our sites!”
Saif Jarad
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Founder & CEO @ Chain Reaction
“Eye opening! Our paid campaigns were hit by 19% of fake traffic. fraud0 gives us back control. Great software.”
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Co-Founder & CEO @ Levia Blanket
“fraud0 is easy to implement and to use. Awesome team, helps us to protect our audience and placements from bots.”
Martina Rinner
5/5
Head of Online Marketing @ Forum Verlag Herkert GmbH
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