The Hitchhiker's Guide to Digital Advertising Fraud

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Advertising fraud is a common problem. Traffic spikes unconnected to new content or events, time-on-site metrics that vary widely based on traffic sources, lower than expected conversion rates, high bounce rates and complaints from the sales team, all of these might be an indication that fraudulent traffic is hitting your marketing activities.

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How much of your marketing is wasted on fake traffic?

1%, 4%, 36%?

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